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Tourism Director/President and CEO
Naples, Marco Island, Everglades CVB
Location: Naples, Florida
Type: Full Time
Depending on qualifications, the starting salary for this position is anticipated to be in the range of $116,690.00 - $145,000.00 annually but is negotiable.
4 Year Degree
Collier County residents and visitors have so much to discover along the Paradise Coast of Naples, Marco Island & the Everglades. Located in Southwest Florida, this premiere vacation and meeting destination offers leisure, group, and business travelers a variety of exceptional options year-round. Along a 30-mile Gulf of Mexico coastline ribboned with soft, white-sand beaches, visitors enjoy a refined yet relaxed atmosphere with a thriving arts and culture scene, exceptional restaurants, and eclectic and luxury boutique shopping experiences. Home to over 90 public and private golf courses, sports enthusiasts have access to a variety of championship courses; pickleball and tennis facilities; a world-class sports complex; and water activities ranging from kayaking to sailing charters. https://www.paradisecoast.com/
Have your attention? Now come LEAD the team that helps make Collier County a premier destination!
What you will do: • Direct, oversee, and administer the day-to-day operations of the Tourism Division and acts as Executive Director and CEO of the Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB), the official tourism destination marketing organization for Collier County. • Promote tourism to and within all parts of Collier County, Immokalee, Ave Maria, Golden Gate and the cities of Naples, Marco Island, and Everglades City regionally, statewide, nationally, and internationally. • Develop new and existing markets, in coordination with local tourism industry partners. • Manage contractual research, the organization’s marketing strategy, fulfillment, website, sponsorships and promotional efforts through frequent contact with firms and outside agency resources, as appropriate. • Plan, direct, and regularly attend tourism and group meeting promotional activities including advertising, marketing, and trade show events. • Oversee activities, marketing and operations for the Paradise Coast Sports Complex. This position is also responsible for the oversight of sponsorships including, but not limited to, U.S. Open Pickleball, PGA and LPGA annual tournaments. • Supervise, direct, and evaluate assigned staff. This includes processing employee concerns and problems, directing work, counseling, disciplining, and completing employee performance appraisals. Additionally, you will assess team member workloads and issue assignments, and prepare action plans and performance measures for tourism functions. • Participate in critical administrative functions including the preparation and progress of Board agenda items, executive summaries, and recommendations for presentation to the County Manager, executive staff, Tourist Development Council (TDC), and Board of County Commissioners (BCC). Work includes preparing draft agreements, ordinances, resolutions, and recommendations for presentation to Purchasing, the County Attorney, executive staff, TDC, and BCC. • Oversee and direct initiatives in Beach Renourishment/Replenishment operations while effectively managing beach access projects supporting our coastal infrastructure and beachfront facilities.
To be considered you’ll need: • Bachelor’s degree in Business, Marketing, Public Relations or related field; candidates without a degree should possess four (4) additional years of related experience. • Five (5) years of related experience. • Certified Destination Management Executive (CDME) and international marketing experience preferred. • Valid Driver’s License.
The Tourism Team • 18 staff members to support daily operations of the Tourism Division and Sports Complex.
The Division Budget • The Director is responsible to prepare, present, and execute personal services and operating budgets. For FY2024, the Division budget is approximately $40,000,000. This budget includes Category “B” Tourist Development Tax funding, allocated to the tourism administration and promotion budget. The Director has responsibility to monitor the effectiveness and status of Category “A” funding, which includes all beach and inlet management projects and all beach park facilities projects; and Category “C” funding which includes both County owned and operated museums and non-County or municipally owned museum projects and budgets.
Salary Depending on qualifications, the starting salary for this position is anticipated to be in the range of $116,690.00 - $145,000.00 annually but is negotiable.
Excellent Benefits! • Vacation, Sick, and Personal Leave • 11 paid holidays per year • Medical benefit eligible starting the first of the month following date of hire • 457(b) Deferred Compensation Matching plan of $1,500/year • On-site MedCenter (available at no cost for those on the medical plan) • 24-hour on-site Fitness Center • Eligible for the Florida Retirement System (FRS) choice of Investment or Pension Plan
The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) is the official source for area travel and tourism information about Florida's Paradise Coast. Located in Southwest Florida, this premier vacation and meeting destination offers leisure and business travelers a variety of exceptional year-round amenities and attractions. Set along a 30-mile Gulf of Mexico coastline ribboned with white-sand beaches, visitors will discover a sophisticated, yet casual atmosphere highlighted by a lively social scene, robust arts and culture activities, exceptional restaurants, luxury boutique shopping and plenty of outdoor adventure experiences. Home to over 90 public and private golf courses, sports enthusiasts have access to a variety of championship courses; pickleball and tennis facilities; and water activities ranging from kayaking to sailing charters. Outdoor adventures include exploring the world-famous Everglades – the only sub-tropical mangrove wilderness in the U.S. and home to endangered wildlife and over 350 species of birds. Florida’s Paradise Coast is truly where the high life meets the wildlife. Recent accolades include being named the No. 1 “Best Beach Town in the U....S. to Live In,” No. 1 “Healthiest and Happiest City in America” and “One of the Best Small Cities in the U.S.” Located just two hours from Miami, three hours from Tampa, and four hours from Orlando, Florida’s Paradise Coast is easily accessible by Interstate highway. Travelers outside of the Sunshine State can fly into Southwest Florida International Airport (RSW), Punta Gorda (PGD), Fort Lauderdale (FLL) and Miami (MIA). For more information about Florida’s Paradise Coast, call 800-688-3600, visit ParadiseCoast.com, and follow us on Twitter, Instagram, and Facebook.